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Consumer Group: Big Pharma’s Reputation Dropping

Filed January 24th, 2013 admin

The United Kingdom-based research, publishing, and consultancy group, PatientView Quarterly, published a new, independent survey of patient groups around the globe, which found that the overall reputation of the pharmaceutical industry fell in 2012, compared to 2011.

The organization surveyed the patient groups about their views of 29 leading multinational pharmaceutical companies, in hopes of gaining a better understanding of whether the drug companies were effectively working with groups that campaign for patients and consumers, Yahoo News said. The patient groups were from all over the world, though the majority were based in Europe.

The findings revealed that the reputation of Big Pharma fell in 2012. Compared to 2011 data, the number of groups that said they believed the big companies had a “good” or “excellent” reputation during 2012 fell 19 percent—from 42 percent in 2011 to 34 percent in 2012—Yahoo News said. Pricing was an issue for as many as half of the respondents who said the companies lacked fair pricing policies in 2012. Slightly less than half also thought industry wasn’t clear enough about its corporate activities, and one-third felt Big Pharma didn’t have an effective patient-centered strategy in place.

The biggest declines between 2011 and 2012 were in the areas of handling bad news about their products, maintaining ethical marketing practices, and sustaining a good relationship with the media, Yahoo News said.

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