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Kardashians named in QuickTrim lawsuit

Filed March 6th, 2012 Joshua Sophy

The Kardashian sisters have been named as defendants in a newly-filed class-action lawsuit alleging claims made about QuickTrim weight loss supplements are bogus.

According to New York Daily News, the three Kardashian sisters (Kim, Kourtney, and Khloe) are named as defendants alongside Windmill Health Products, the manufacturers of the line of QuickTrim weight loss supplements. Four plaintiffs in New York, California, and Florida have filed their lawsuits in U.S. District Court for the Southern District of New York.

The lawsuits allege claims made about QuickTrim products can not be backed by any scientific proof. The Food and Drug Administration recently determined the main ingredient in QuickTrim was caffeine. Windmill has not been able to provide regulators with any evidence to support claims that QuickTrim “curbs cravings,” “promotes weight loss,” and “burns calories.”

The company was unable to produce any evidence supporting the idea that caffeine can be used safely and effectively as a weight loss supplement. Further, Windmill encourages consumers to try its entire line of QuickTrim products for more effective results. In addition to weight loss supplement pills, the company also markets “cleanses” under the same brand name.

The Kardashian sisters are heavily involved with intense marketing campaigns associated with QuickTrim products, even going so far as to drop the brand names in media interviews and mentioning the products on their TV appearances.

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