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Mississippi, W. Virginia Each Pursue the Makers of Plavix over False Advertising

Filed April 23rd, 2013 Laurie

Authorities in many states are starting to crack down on drug makers who use deceptive marketing practices to sell their products, including Bristol-Myers and Sanofi, the makers of the embattled blood-thinning drug Plavix.

Many states have opted to go it alone against drug manufacturing giants, and have reaped enormous single-state awards and settlements. States are also utilizing consumer-protection laws traditionally used to pursue bellicose debt collectors and fraudulent car dealers to win cases against drug makers, according to the Wall Street Journal.

Mississippi and West Virginia have both separately filed lawsuits against Bristol-Myers and Sanofi, accusing the companies of marketing Plavix as being safer and more effective than Aspirin at preventing strokes and other cardiovascular events in at-risk patients than it actually is. The lawsuits allege the companies knew as far back as 2003 that Plavix can actually be less effective in a specific group of patients who metabolize the drug poorly, and that they failed to warn the public in a timely manner to maintain sales of the medication, the Journal reported.

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